Introduction
Likelihood to buy scores uncovers which individual leads are on the path to conversion.
This score makes it easier to reach out to the right lead at the right time as the threshold for buying varies in a leads lifetime while using your product.
It usually is the result of the sum of all the most important activities for you business factored with a decay.
Templates
If you have a clear buying signal based upon amount of users here's an example. The most important part to take in account is when to reach out to the lead as the score decreases as the days go by. Is it on day 1 of when they add the 5th user, or maybe earlier when they've added they're 3rd colleague.
2. If you have two or more important activities that you know from before has led to a purchase motion then the essential part here is to look into the weighing and amount of days you input as this will have an effect on the score showed later.
